Unlocking your story

Storytelling is the key to unlocking understanding and influence. While data points are important, those facts will only be absorbed if they are wrapped around a persuasive narrative. To tell a good story, organizations must know their value in the context of their competitors, and of the outside world. They must have a deep understanding of what motivates their audiences. And they must present an argument in language that resonates with each one.

Whether you are a college or university trying to prove your value to government, an economic development agency whose mission is to attract investors, or a charity seeking to grow donations, Wendy McCann Consulting will create a strategy to help you uncover your story, and present it in words that get results.

Services include:

  • Consulting your stakeholders

  • Competitor analysis

  • Environmental scan

  • Creation of vision/mission/values statements

  • Report strategy and

  • Strategic report writing